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You must be unique and different for other people.
You must have all the ingredients for creating a company.
You must love what you do.
The president must give a good example of himself.
Complete the article with the correct form of have to, don't have to, must, or mustn't.
Ashley works in an expensive designer clothes shop "Zara" in central London, and she must look good every day - it's important for making a good impression on customers.
She mustn't look badly dressed. In that clothing boutique, shop assistants have to wear smart clothes and look clean and tidy. Also, they must be friendly with customers and very polite. They mustn't just stand and look miserable. They have to be client-oriented.
Moreover, people who come to buy fashionable clothes mustn't see tired and bored assistants. Clients don't have to buy anything and be sure the assistant was helpful.
In the shop where she works, there is also the 80/20 rule. It's an important rule in shop sales. It says that 20% of the customers that come into the shop regularly make 80% of the purchases. But when regular customers come, they don't have to buy a lot, sometimes they can just think and choose nothing. But the assistants must remember their names and tell them what's new in the shop and what's on sale.
And of course, they don't have to remember the names of customers who don't come in regularly - that's impossible. What's more, they mustn't persuade somebody to buy something they don't want. Every customer hates that. But we must offer good advice. It's important that customers think that we know about the clothes we're selling!
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