Now, answer the questions. 1 Do you belong to Generation C? Why (not)? 2 What is the impact of Generation C on marketing and advertising and the rest of the world? 3 How will Generation C shape the future of technology careers? 4 Think! What are the advantages and disadvantages of belonging to 'Generation C' Discuss in groups. ​

Ответ:

1) Yes, I own several devices/spend a lot of time online/post on social media every day. / No, I don't have a phone/Internet/I'm not interested in using apps/going online. I prefer going to real shops.

2) Generation C has had an impact on marketing and advertising because TV commercials and classified ads are no longer best way to reach them. in addition, typical online ads fail to attract users due to the rise in adblockers, so social média is naw considered most effective marketing tool.

3) Generation C will help shape the future of IT careers because new paths are opening up in web development, programming and IT support.

4) THINK A: I think one advantage of belonging to Generation C is that we are more connected to the world.

I agree. Due to social media, we're quickly updated on news and new trends.

True, but being constantly on social media can lead to an over-dependence on our devices.

A: You have a point. That can actually lead to less real social interaction and meaningful relationships.

C: Yes, and another disadvantage is that this leads to a lifestyle of less exercise, which could cause health problems in later life.

Still, you have to admit that being part of Generation C has its advantages in the world of work. For example, more and more jobs are becoming available in the technology sector, and members of Gen C are ideally suited to them.

Generation C also enjoys more flexibility in their work schedules. For instance, being able to work from home, which saves time and energy on a long commute every day.

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